10 Rules for Corporate Blogs and Wikis

MarketingProfs list the following 10 Rules for Corporate Blogs and Wikis (link on sidebar and signup is free):

1. Be authentic
2. Be an unmatched source
3. Once you start, don't stop
4. Keep it relevant
5. Measure your effectiveness
6. Monitor other blogs
7. Trust your employees
8. Use blogs for knowledge management
9. Use wikis for employee and customer collaboration
10. Develop an organizational content strategy now

Source: 10 Rules for Corporate Blogs and Wikisby Nick Wreden April 13, 2004