Points to Note: Why Mohammed Amin Blogs

As a corporate blogger, Mohammed Amin considers a number of points as follows:

• Corporate blogs are more spontaneous, more personal, and require fewer vetting-levels than corporate websites that require multiple levels of approval.
• Corporate bloggers, such as Mohammed Amin, are able to exhibit their personal style that is associated with the corporation (giving the corporation a "personal face").
• Corporate bloggers extend a welcome and showcase of their expertise to companies that seek their professional services.
• Referencing the corporate blog in the signature space of emails enables existing business contacts to visit the blog.
• A challenge is to have the time to create original posts on a regular basis.