I've researched some articles and blog posts discussing the future of corporate blogs. Here are the links and I'll add to this post as I discover more topics of interest (please add your interests too if you read this post):
"The Outlook of Corporate Blogs" by Jim Nail, Cymfony's Chief Strategy and Marketing Officer
http://www.imediaconnection.com/content/10798.asp
"Corporate Blogging & Podcasting" - SocialMedia2007
http://socialmedia2007.blogspot.com/
Plexis 2007 - http://www.plexus2007.com/
"Corporate Blog Owners Report Success, But Differences in Resources Devoted to Blogs" - Cymfony and Porter Novelli Corporate Blog Survey
http://www.porternovelli.com/site/pressrelease.aspx?pressrelease_id=123&pgName=news
"TALKING FROM THE INSIDE OUT: The Rise of Employee Bloggers" by Edelman and Intelliseek - Fall 2005
http://edelman.com/image/insights/content/Edelman-Intelliseek%20Employee%20Blogging%20White%20Paper.pdf
"Corporate Podcasting Strategies for 2007" - Web Strategy by Jeremiah Blog
http://www.web-strategist.com/blog/2007/01/18/corporate-podcasting
-strategies-for-the-fortune-1000/
"Reports: Online Activities & Pursuits" - Pew Internet & American Life Project
http://www.pewinternet.org/PPF/r/201/report_display.asp
"Internet Annual Report 2007 - Dictatorships Get to Grips with Web 2.0" - Reporters Without Borders
http://www.rsf.org/article.php3?id_article=20839
"Corporate Blogging Pays for GM" by Thomas Claburn, InformationWeek
http://www.informationweek.com/showArticle.jhtml;jsessionid
=3ZZ55K5KPSMUCQSNDLQSKHSCJUNN2JVN?articleID=197001026
"Calculating the ROI of Blogging is Easier than it Looks" by Stephen Turcotte, SCOUT of Backbone Media, Inc.
http://www.scoutblogging.com/2007/01/calculating
_roi_of_blolgging_i.html
"The Impact of Organic Google Search on Social Media - My Favorite Posts" by Eric Kintz, HP's Marketing Excellence Blog
http://h20325.www2.hp.com/blogs/kintz/archive/2007/01/22/2262.html
"Is a Blog-Tag Virtual Game Too Non-Corporate" by Eric Kintz, HP's Marketing Excellence Blog http://h20325.www2.hp.com/blogs/kintz/archive/2006/12/20/2110.html
"Web 2.0 Policy Lacking in Corporate Communication Departments in US and UK" - Sally Falkow's Proactive Blog
http://falkow.blogsite.com/public/item/151484
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