Kaywa's Feed2Mobile Beta - give it a try!

Eric Kintz of HP mentioned two mobile web mashups in his post unleashing HP Uncut:

"Two such services worth looking at are Kaywa's Feed2Mobile service (in beta) and Winksite. What makes these services interesting is they are examples of mobile web 2.0 mashups, where web content is automatically repurposed for mobile consumption. Such tools make it almost trivial to mobilize one's blog. And they provide nifty mobile hyperlinks to make the mobilized blog easily accessible from camera phones with the right scanner software. I first learned about Feed2Mobile from this interesting video by Elektrischer Reporter."

Here's a response from (correction HP's) Stephen Miller:

Fiona,

I took the liberty of mobilizing your blog with Feed2Mobile (anyone can do it - you just provide the feed url). Here's the link to the mobilized blog:

http://feed2mobile.kaywa.com/202182734

If you navigate there on your mobile phone, you'll get the mobilized version of the blog.

Feed2Mobile provides a QR code, which you can see if you navigate here using a PC Web Browser, and you can also see an emulation of the mobilized blog.

-Stephen Miller

Eric Kintz on Mobile Web - How important is Mobile for Social Marketing?

Eric is really exploring mobile technology and features such an informative article on his Digital Mindset Blog.

He raises the question:
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So how important is mobile for social marketing? In short, very.

* John Hadl, whom Brandweek called "the father of mobile marketing" and a top 10 Next Generation Marketer, predicts that in a couple of years mobile phones will be the "premier consumer connection and medium for insights available for marketers."
* Julie Ask of Jupiter Research makes the case that mobile has already become a natural and increasingly important complement to social marketing campaigns. She provides a list of seven best practices for marketers to keep in mind when creating mobile social marketing campaigns.
* In his keynote at Mplanet 2006, AT&T's COO Randall Stephenson, said that of the three vehicles AT&T has to reach customers in their new Three Screen Initiative (internet/PC, TV, wireless/mobile phone), wireless is the most important.
* Wireless Week's Brad Smith suggests mobile advertising may be poised to explode next year.
* Tomi Ahonen calculated that in 2006 mobile social networking was already worth $3.45 billion. In Ahonen's view, "if you are not on mobile, you won't be relevant soon."
* Mmetric recently reported that 12.3 million consumers in the United States and Western Europe accessed a social networking site with their mobile device in June. And this was prior to the launch of the iPhone.

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After reading the post, I signed up with Winksite - Mobile Web but experienced some technical difficulties with the URL. Winksite have a customer support on their site where I've queried the error that occurred, so...let's wait and see.

Eric Kintz introduces Videoblogging & HP Uncut

http://h30400.www3.hp.com

"Real HP employee insights, inspiration and answers, shared through self-produced videos."

HP employees can post videoblogs to the UP Uncut site - it's educational too.

Hewlett Packard's Susan Underhill -- Vice President of HP Global Certification & Partner Education -- On blogs for knowledge transfer

Susan Underhill

Source: Photo from Susan Underhill's blog

On April 3, I posted a question to Susan Underhill's blog. Here is my question and her response:
Link: http://h20325.www2.hp.com/blogs/underhill/
archive/2006/03/10/808.html

Ms. Underhill

How do you see corporate blogs, such as these HP Executive Blogs, contributing to knowledge transfer internally within HP and externally with business, consumers, and the general public?

Fiona Torrance
USC Undergrad Student
http://bizblogreview.blogspot.com
Posted by FionaTorrance on 4/3/2006 12:21 AM

Susan Underhill's Response:

Thank you for your question, Fiona.

Though I'm a rather new member to the "blogosphere," I'm very enchanted with this medium as a way to share and exchange ideas and information with lots of people.

The popularity of blogs has certainly soared in the past year or so, as evidenced by the sheer number of aggregator websites that have popped up to enable RSS feeds.

Not every blog posting, of course, is what I would call "knowledge transfer." Nor are they meant to be. Many blogs are simply a way for people to keep in touch about their daily activities or experiences, and that's great.

In the corporate world, we use blogs to share our insights about the knowledge we have that pertains to our positions. I'll admit – these executive blogs are great for "setting the tone" or "giving the view from 30,000 feet."

But if you really want to dig into the "knowledge transfer" type of blogs, try reading some of the postings from our researchers, engineers, and product developers. Of course, you can only see the ones outside the HP firewall, such as those posted on the main blogs page under "Other blogs from HP." [http://www.hp.com/go/blogs]

I can tell you that we have some deep discussions taking place on the blogs as well as wikis inside our firewall. We see them as a valuable means of communication.

Posted by Susan Underhill on 4/13/2006 1:11 PM

HP's David Gee says, "Your blog is a thoughtful process"

Link: http://h20325.www2.hp.com/blogs/gee/
archive/2006/02/07/747.html#Comments

Here is a question I posed Mr. Gee on his HP Executive Blog:

Mr. Gee Thank you so much for your feedback. I posted it on my blog -- http://bizblogreview.blogspot.com -- and already received feedback from an individual named Roche. He brought up the subject of outsourcing and blogging. How do you see blogs impacting outsource hubs and do you think it is viable for companies to oursource their own blogs? Look forward to your response.

Posted by FionaTorrance on 4/9/2006 5:15 PM

Here is Mr. Gee's response:

You can’t outsource your own blog – one of the reasons I can’t keep up as much as I’d like since it’s a thoughtful process

Posted by D Gee on 4/13/2006 2:00 PM

David Gee - Hewlett Packard's VP for Worldwide Marketing Software -- On Complaints & Mobile Operators

I asked Mr. Gee in a previous post and comment on his blog about how HP views consumers who use their executive blogs to vent about HP products/services, and also about their direction with mobile operators. Here is his response:

Fiona raises a good question – the role of this and other HP blogs to vent about our products.

We’ve had some experience with this already:

http://h20325.www2.hp.com/blogs/gee/archive/2005/05/06/138.html.

Our blogs are open for comments and as such are fair game as long as they are not offensive, use inappropriate language and are not defamatory. This is a two way medium after all. We do however have a place to go to air these complaints:

http://www.hp.com/hpinfo/execteam/email/hurd/index.html.

I blog on software, so if you have comments and feedback on OpenView in particular, this is a great place to post.

The question about mobile operators is an interesting one. Having spent the past four months in Asia in a region with the fastest growing mobile community in the world, the mobile operators are leaving the wired world behind them and bringing with them a whole generation of users for whom the idea of having a phone number where you call a place and not a person is totally alien. China added the population of Hong Kong last month in new mobile users – the numbers are staggering.

On the Hong Kong underground system, I get 5 bars of GSM/GPRS/EGDE and 3G coverage while on the trains and two or three stories under the surface – better coverage in fact than I get from my mobile provider in the Bay Area.

HP as a company helps mobile operators deliver new services, reduce churn and maximize the revenue potential of their network investment – we offer software in the form of the OpenCall platform for example that enables pre paid services, push to talk and MMS capabilities.

Our technology is embedded in many of the large network equipment providers as well as hardware and services for many of the world’s largest operators, you can read mere about it here:

http://www.hp.com/go/nsp

and here:

http://www.hp.com/go/opencall

Posted by D Gee on 4/5/2006 12:32 PM

Will HP Contribute to Student Knowledge?

To further our knowledge about corporate blogs, I posted a number of questions on Hewlett Packard's Executive Blogs. Here are three examples:

1. To the Vice President of Worldwide Marketing, Software, Technology Solutions Group

Mr. Gee,

As an executive blogger, how do you feel about customers using your blog to vent complaints about HP products?

Also, how do you see the role of mobile operators evolving in the social computing environment? What are the changing needs of mobile operators and how is HP positioning itself to meet those needs?

Fiona Torrance
USC Undergrad Student
http://bizblogreview.blogspot.com/

2. To the Vice President of HP Global Certification & Partner Education

Ms. Underhill

How do you see corporate blogs, such as these HP Executive Blogs, contributing to knowledge transfer internally within HP and externally with business, consumers, and the general public?

Fiona Torrance
USC Undergrad Student
http://bizblogreview.blogspot.com/

3. To the Director, Venture Management

Mr. Wu,

How effective do you think the corporate blog is/will be as a recruitment tool for business?

Fiona Torrance
USC Undergrad Student
http://bizblogreview.blogspot.com

4. To the Vice President of Marketing, Storage Division

Mr. Cambell,

Do the intiatives to privatize the Internet and make consumers "pay-per-click" impact remote office consolidation/storage networking solutions? And, if so, how does this impact HP objectives in this area? Also, if you have time: What are your views on Corporate Blogging for internal and external business use?

Thank you,
Fiona Torrance
USC Undergrad Student
http://bizblogreview.blogspot.com

Posted by FionaTorrance on 4/3/2006 12:07 AM

With interest, we await their responses.

HP Executive Blogger -- Mr. Ray Wu -- Uses Blog For Recruitment

This post appears on Mr. Ray Wu's Blog (Hewlett Packard Director of Venture Management):

(Click on picture to enlarge)

HP are using corporate blogs to recruit.