Thursday, September 20, 2007

Eric Kintz on Mobile Web - How important is Mobile for Social Marketing?

Eric is really exploring mobile technology and features such an informative article on his Digital Mindset Blog.

He raises the question:
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So how important is mobile for social marketing? In short, very.

* John Hadl, whom Brandweek called "the father of mobile marketing" and a top 10 Next Generation Marketer, predicts that in a couple of years mobile phones will be the "premier consumer connection and medium for insights available for marketers."
* Julie Ask of Jupiter Research makes the case that mobile has already become a natural and increasingly important complement to social marketing campaigns. She provides a list of seven best practices for marketers to keep in mind when creating mobile social marketing campaigns.
* In his keynote at Mplanet 2006, AT&T's COO Randall Stephenson, said that of the three vehicles AT&T has to reach customers in their new Three Screen Initiative (internet/PC, TV, wireless/mobile phone), wireless is the most important.
* Wireless Week's Brad Smith suggests mobile advertising may be poised to explode next year.
* Tomi Ahonen calculated that in 2006 mobile social networking was already worth $3.45 billion. In Ahonen's view, "if you are not on mobile, you won't be relevant soon."
* Mmetric recently reported that 12.3 million consumers in the United States and Western Europe accessed a social networking site with their mobile device in June. And this was prior to the launch of the iPhone.

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After reading the post, I signed up with Winksite - Mobile Web but experienced some technical difficulties with the URL. Winksite have a customer support on their site where I've queried the error that occurred, so...let's wait and see.

3 comments:

David Harper said...

Hi Fiona.

Earlier today we sent responses to your questions to the email address you provided when creaing a Winksite account.

Cheers,
David Harper
Founder, Winksite

Stephen Miller said...

Fiona,

I took the liberty of mobilizing your blog with Feed2Mobile (anyone can do it - you just provide the feed url). Here's the link to the mobilized blog:

http://feed2mobile.kaywa.com/202182734

If you navigate there on your mobile phone, you'll get the mobilized version of the blog.

Feed2Mobile provides a QR code, which you can see if you navigate here using a PC Web Browser, and you can also see an emulation of the mobilized blog.

-Stephen Miller

Fiona Torrance said...

Thank you, Stephen, I'll take a look at your site too :-).