Friday, September 28, 2007


Mixx isn't simply a remix of communities like Twitter, StumbleUpon, Topix, with Digg-like news products according to Frank Gruber, "Mixx's strategy appears to cater to large online publishers" as a "solid distribution strategy".

How does this strategy benefit large publishing companies?

"Mixx aims to offer a place for large publishing companies to get into the social media space."

How does this strategy benefit users?

"Mixx enables users to contribute and discover stories, video and photos as they blend their own mix of the Web."

So do other is Mixx different? According to Gruber -

1. Users can tag and categorize content, and subscribe to both
2. The categories mirror traditional online news offerings but tags are open user-contribution
3. Users create a "My Mixx" page to follow categories, tags, and people
4. Users can connect to and follow other users
5. Users can access local community content by Zip Code and follow what neighbors are reading

Recently, I received access to my account, and I'm enjoying exploring the site immensely. Users are also able to join groups and create new groups of their own, similar to other social networks like Facebook. Users can also monitor MixxFriends' Recent Activity and Vote For or Against them. There's a link for "Your followers".

With the Headquarters being in Virginia, USA, and the Founder being formerly from Yahoo and USA Today, I wondered how "globally orientated" the site's setup is. Social Networks have to think globile and mobile, right, even if in Beta? So, I searched Local Search results for London. Here's the results - no London, UK:

Large publishers may be concentrated in the US, but "Users" of social networks and mobiles are global. I am sure we will see Mixx evolve with global focus as it emerges through Beta.

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