Friday, April 21, 2006

Hewlett Packard's Susan Underhill -- Vice President of HP Global Certification & Partner Education -- On blogs for knowledge transfer

Susan Underhill
Source: Photo from Susan Underhill's blog

On April 3, I posted a question to Susan Underhill's blog. Here is my question and her response:

Ms. Underhill
How do you see corporate blogs, such as these HP Executive Blogs, contributing to knowledge transfer internally within HP and externally with business, consumers, and the general public?

Fiona Torrance
USC Undergrad Student
Posted by FionaTorrance on 4/3/2006 12:21 AM

Susan Underhill's Response:

Thank you for your question, Fiona.

Though I'm a rather new member to the "blogosphere," I'm very enchanted with this medium as a way to share and exchange ideas and information with lots of people.

The popularity of blogs has certainly soared in the past year or so, as evidenced by the sheer number of aggregator websites that have popped up to enable RSS feeds.

Not every blog posting, of course, is what I would call "knowledge transfer." Nor are they meant to be. Many blogs are simply a way for people to keep in touch about their daily activities or experiences, and that's great.

In the corporate world, we use blogs to share our insights about the knowledge we have that pertains to our positions. I'll admit – these executive blogs are great for "setting the tone" or "giving the view from 30,000 feet."

But if you really want to dig into the "knowledge transfer" type of blogs, try reading some of the postings from our researchers, engineers, and product developers. Of course, you can only see the ones outside the HP firewall, such as those posted on the main blogs page under "Other blogs from HP." []

I can tell you that we have some deep discussions taking place on the blogs as well as wikis inside our firewall. We see them as a valuable means of communication.

Posted by Susan Underhill on 4/13/2006 1:11 PM

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