"Roche" posted a comment on the recent post featuring HP's David Gee's feedback as follows:
Hi there Fiona!
HP indeed has taken up blogging and ppl like DG would surely make a difference in the Corporate Blogosphere. Where I am coming from is another area where blogging perhaps can make a difference. HP, besides having presence through Hardware, Imaging and so on also has 2 big outsourcing hubs in say India. Can Blogs be a great way to communicate with internal publics and also with teh blogging community at large. Would love some feedback on this. Cheers!
Here is my response to "Roche":
Thank you for your comments. From my understanding, you are suggesting that blogging can make a difference in the area of outsourcing. What you are saying is true because blogs allow for on-going shared business communication on a "shared" platform -- the Internet. Corporations, even those that outsource, use blogs for knowledge management. However, a new area of outsourcing blogging is emerging. You may have seen this on the net already or experienced it in your work.
Here is an example from the BeConnected site:
"I dare say that more and more companies are waking up to the fact that they need to be listening to what blogs are saying about their companies. At the same time corporations are at a loss for how to effectively use blogs for positive PR and crisis response. It's a delicate balancing act that requires experienced hands. A good reason to consider outsourcing your blog design, management and content creation."
What would you think if corporations outsourced their blogs and if corporate executives posed as the authentic voice but in actual fact were not the actual true bloggers on the site?
I look forward to hearing your views.