Hey there Fiona!
Thansk for your feedback.
The autheticity/ ownership of blog content is always going to be a big area of possibilities. Ghost written or otherwise, so long as the companies voice is heard, I think it's a job well done.
Now for my query, What I meant to know was, can blogging be used to create dynamic online communities to make the employees feel more connected and instilled with a sense of belonging.
Can they serve as a media for internal communication, say, as against an official Intranet. Which is always suspect in the absense of content updates on periodic basis.
And so far as I knwo blogging, it defines the skew of content from, created by specialists to created by the user. So user generated content can make a difference to communication within the Internal Publics or employees.
Would look forward to your feed.
Fiona Torrance said...
Blogs definitely create dynamic online communities -- the interactions on this blog between students and those in business internationally is a real example.
What I love about the IBM blogs, such as Bob Sutor's blog, is how even managers and employees are interacting -- in this sense the blog is a wonderful bonding, mentoring, and motivating tool.
In terms of official intranets and internal blogs, my view is that internal blogs create a more open platform for discussion and reduce email overload. In using an email inbox, we have to choose (by subject line and sent from line) whether or not to open the email. Sometimes people copy one another unnecessarily on emails too.
In contrast, an internal blog allows optional comment (or it can be part of workflow) and also provides time for the commenter to think about what they will say/write. Emails are often fired off in haste with detrimental backlash.
So, on a whole internal blogs provide a number of flexible and useful options.
Internal blogs can be password protected and accessible by company employees only -- not for open comment by the public. Comments can also be moderated. Certain blogs are used internally and externally as long as the blogger registers on the company blog.
My view is that we -- as bloggers -- should take ownership of our postings for credibility.
With marketers using stealth means to sell products and services, blogs are a platform that can, are, and will be used for this purpose. I have already deleted a number of comments that were advertisements because I temporarily lifted comments moderation to allow students to see their comments posted immediately. Stealth marketers can destroy credibility.
This is where Intranets (I am limited in my knowledge on them) may succeed because the content is better protected.
What do you think?