The Corporate Weblog Manifesto

Microsoft Geek - Scobleizer - gives advice on considering a weblog about your product or company:

• Tell the truth
• Be fast on good news or bad
• Use a human voice
• Make sure you support the latest software/web/human standards
• Have a thick skin
• Don't ignore slashdot [?]
• Talk to the grassroots first
• If you skrew up, acknowledge it
• Underpromise and over deliver
• If Doc Searls [?] says it or writes it, believe it
• Know the information gatekeepers
• Never change the URL of your weblog
• If your life is in turmoil and/or you're unhappy, don't write
• If you don't have the answers, say so
• Never lie
• Never hide information
• If you have information that might get you in a lawsuit, see a lawyer before posting, but do it fast
• Link to your competitors and say nice things about them
• BOGU. This means "Bend Over and Grease Up"
• Be the authority on your product/company
• Know who is talking about you

Source: http://radio.weblogs.com/0001011/2003/02/26.html