Thursday, February 09, 2006

The Corporate Weblog Manifesto

Microsoft Geek - Scobleizer - gives advice on considering a weblog about your product or company:
  • Tell the truth
  • Be fast on good news or bad
  • Use a human voice
  • Make sure you support the latest software/web/human standards
  • Have a thick skin
  • Don't ignore slashdot [?]
  • Talk to the grassroots first
  • If you skrew up, acknowledge it
  • Underpromise and over deliver
  • If Doc Searls [?] says it or writes it, believe it
  • Know the information gatekeepers
  • Never change the URL of your weblog
  • If your life is in turmoil and/or you're unhappy, don't write
  • If you don't have the answers, say so
  • Never lie
  • Never hide information
  • If you have information that might get you in a lawsuit, see a lawyer before posting, but do it fast
  • Link to your competitors and say nice things about them
  • BOGU. This means "Bend Over and Grease Up"
  • Be the authority on your product/company
  • Know who is talking about you


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