Monday, March 06, 2006

Points to Note: Why Mohammed Amin Blogs

As a corporate blogger, Mohammed Amin considers a number of points as follows:
  • Corporate blogs are more spontaneous, more personal, and require fewer vetting-levels than corporate websites that require multiple levels of approval.
  • Corporate bloggers, such as Mohammed Amin, are able to exhibit their personal style that is associated with the corporation (giving the corporation a "personal face").
  • Corporate bloggers extend a welcome and showcase of their expertise to companies that seek their professional services.
  • Referencing the corporate blog in the signature space of emails enables existing business contacts to visit the blog.
  • A challenge is to have the time to create original posts on a regular basis.

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